Saje Packaging Design
Services
packaging design
strategy
pattern creation
dieline creation
overview
During my seven years at Saje I was able to work on hundreds of projects, from full line redesigns, to limited edition spark packages. Below are a small sampling of the created works.
Saje at Home line launch - 2018
Our goal with this first iteration of Saje’s new Home line was to move the dial- to create a new category that felt cohesive with the existing ones, while also standing on its own. Saje’s signature chartreuse colour was a must-keep due to existing store designs and signage, so we expanded the palette to a world of complementary analogous greens that played brightly off the white bottles. a suite of icons were created to help customers quickly digest the key information and spark patterns and lettering were used to add personality on limited edition items.
Credits
design + strategy: Louise Swindells
creative direction: Breanna Musgrove
senior designer: katie Maasik
PRODUCTION: CYNTHIA LY
photography: KORNELIA KULBACKI
Limited Edition Premiums - 2016-2021
every month Saje released a new premium offering, a curated collection of products housed in a limited edition package. As Senior Designer my role was to plan the overall flow and aesthetic for these pieces throughout the year, ensuring that the colours, patterns, and materials lined up with the overall marketing strategy and worked towards our brand voice, as well as to execute a handful every season. From pattern creation, dielines, materiality, and trend planning, these packaging projects were fast, and a great way to bring more play into our otherwise defined products.
Credits (various)
creative direction: Breanna Musgrove
art direction: jamie anderson
design: sara ahn
PRODUCTION: CYNTHIA LY
photography: KORNELIA KULBACKI
