Saje Body Redesign

overview

After a decade of not being touched, the Body Line at Saje was in need of a lift - a redesign that would stay true to the roots of the brand, while also acknowledging its immense growth and fresh modernity over the past decade. The line had also grown considerably in these years, and now spanned multiple different scent lines within a wide product offering. Shopability of the line was a pain point among Team Members, with many remarking that the packaging was too cluttered for legibility and too similar in shape for differentiation.

goal

With this redesign our goal was to highlight the values and strength of Saje, of providing a modern twist on ancient aromatherapy. Powerful natural remedies that beautifully and seamlessly fit into your life.

outcome

Working through several options, we landed on Modern Apothecary as our guiding star; an updated and simplified aesthetic that retains the warmth of the original packaging, while helping it mature. We pulled in traditional apothecary elements with the copper accents and amber glass bottles, that provide protection for the delicate essential oils. To balance this we used a simplified colour palette of just white, black and a cool grey. When paired with a gridded type system the overall look is balanced in tone.

We saw an immediate lift in sales after launch, and sales have continued to be solid years afterwards; with UGC rates on social media improved as well.

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